Why Fibre Matters

Most people in the UK are not getting enough fibre. Adults are recommended to eat 30g of fibre a day, but the average adult intake is around 19.4g. Only 4% of UK adults currently meet the daily fibre recommendation. That means fibre is not a niche nutrition issue. It is a real everyday gap in how many people eat.

Part of the challenge is that fibre can feel confusing. Many people do not know how much they need, and high-fibre foods are not always seen as tasty or easy to fit into the day. While high-fibre innovation is growing, there is still an opportunity to make fibre a more visible, accessible and enjoyable part of everyday eating. Creating simple and convenient choices can help make it easier for people to bring more fibre into their diets.

That is where S.U.N has a role to play.

S.U.N products are high in fibre, with more than 6g of fibre per 100g. They are designed to make fibre easier to include in everyday snacking and enjoyed. Whether it is wholegrain S.U.N Bites or bean-based S.U.N Sticks, each product gives people a simple way to add more fibre into their day without making nutrition feel complicated.

A 25g bag of S.U.N Bites provides 1.7g of fibre, equal to 5% of the UK daily recommendation. S.U.N Sticks provide 7% of the daily fibre recommendation per 30g serving.

Fibre is not the same as wholegrain, but both matter. S.U.N Bites are made from 100% wholegrain and contain 20.5g of wholegrain in a 25g pack. Wholegrains bring more than fibre alone, which is why S.U.N’s role is not just about adding fibre. It is about making positive nutrition easier to find in familiar, tasty snack formats.

For exact fibre, ingredients, allergens and nutritional information, please check each product page.